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#OrganicReach

posted Jun 15, 2014, 10:39 AM by Harry Hawk   [ updated Sep 24, 2014, 4:25 PM ]
While Facebook #OrganicReach is declining, I have statistics from the Commodore USA (CUSA) Fan page which shows amazing organic reach is still possible. I have created an audio excerpt from the Hobson & Holtz report (Episode 759) where I explain how CUSA is still getting great organic reach on Facebook.

Organic Reach still possible on Facebook

Why Is Organic Reach Declining?
Recently @BrianBoland confirmed this in a post about why brands have seen #OrganicReach decline on Facebook. Facebook tweaked the algorithm that selects and ranks posts, including posts by Fan pages, and allowing the best posts to be seen by more people. Facebook seems to target specific posts to specific sub sets of Fan page members (they may initially show your post only to the subgroup that may like it). They also decide how many people outside of the Fan page (non-fans) should see the post.

Better quality posts get seen more frequently by more people...
Source: http://techcrunch.com/2014/04/03/the-filtered-feed-problem/

There are more posts & more Brands:
Brian also indicated that there is more competition among brands. For every 1500 stories posted, the news feed algorithm (see above) only shows 300 posts. Brian also talks about the number of brands on facebook, quoting a TechCrunch article (4/3/14) which noted, "The total number of Pages Liked by the typical Facebook user grew more than 50% last year." 

Is Every Brand Affected?
Every time Facebook (or Google) or any other mega site changes its algorithms all brands are impacted. But Wait! There is hope. The data from the CUSA page (~33,000) fans shows organic reach of 1/8 to 1/3 of the fans; we have seen the organic reach for non-fans as large as 3x the number of organic fans reached. A post made recently reached ~10k fans and 38k non-fans with an engagement rate of 8%; Facebook defines engagement to be when a user Likes, Comments, Shares or makes any "click" within the post including clicking "see more." On the CUSA page we have seen posts reach 6k fans with up to 27% engagement. 

Written by Harry Hawk


Do you need help getting organic reach? How has your fan page(s) performed in the last six months? Talk to me @hhawk 


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